Produce

Learn more about fruit

Learn more about veggies

First-time visitors to Whole Foods Market are often overwhelmed by the sights of the Produce Department: bountiful bins of colorful fruits and vegetables, lovingly hand-stacked; multiple varieties of mainstream items like apples and oranges; an unusual selection of seasonal, exotic and specialty products like cippolini onions and cactus pears; and appetizing displays of fresh-cut fruits.

Whole Foods Market produce looks better because it is better. Our buyers around the country are extremely discerning about what they purchase, scouring the land for the very best products and sometimes turning away shipments at the door that are undersized or lacking in flavor. Our Produce team leaders are highly skilled at handling and merchandising; they treat each piece of produce with respect, ensuring rapid inventory turns and peak freshness.

One of the reasons we devote more space to produce than just about any other supermarket in America is because of our commitment to organics — products grown without the use of persistent and toxic chemical pesticides and fertilizers. We feature organic produce whenever possible. Moreover, we continue to work closely with farmers to develop sustainable agricultural methods that will help to eliminate harmful pesticides, herbicides and fungicides from our environment and food chain.

We are also a major outlet for produce from small, family-run local and regional farms. We frequently visit their farms so we can check on the crops and build solid relationships with the growers.